Thursday, August 20, 2009

Waffles Part 3

Trader Joe's is back on the happy list, even without banana waffles.

First of all, my wonderful husband took the plain waffles that I had bought at TJ's (still gf/cf) and offered them to Micah this morning for breakfast calling them "new waffles." Now, if I had been the one who offered him something calling it "new," Micah would have thrown a fit. Daddy is another story. Daddy can offer him anything and it will automatically be cool. I think one of Daddy's jobs that will forever be his is breakfast.

Tony also sent an email to Trader Joe's, not a complaint, Tony just doesn't do that, but a letter telling them of our concern. This is his letter:

Comments: I was recently informed of the decision to discontinue the
banana flavored gluten/casein free waffles. This item has been a staple
in our family for the last 5 years when my son started his gluten
free/casein free diet to help control his autism. They really have been
a life saver.
When I heard they were discontinued, a point of stability in my son's
life was discontinued with it. It would not be uncommon for our outside
freezer to be filled with boxes of waffles.
I know as a corporate decision, probably based off of sales, it would be
near impossible to bring them back, so I would like to thank your
company for being there with some of the best products for my son for
the last 5 years and look forward to shopping with you in the future.
If the banana waffles return, there will be much rejoicing in my house
and if they do not, we will still be happy with the products you do sell
(like the regular gf/cf waffles.) Thank you for your time, Tony
Escarzaga

Their response was very quick. Tony sent them that message at about 4:30pm on Wednesday, and he received a response at 10:30 this morning. Very awesome. This was their response:

Hi Antonio,

We are sorry to hear that we have discontinued a favorite product of
yours.

At this time the Trader Joe's Banana Waffles have been discontinued due
to slow sales in all our stores. We will forward your comments and
request to bring this product back to our Buying Department and that
will be taken into future consideration.

Many thanks,

Nicki K.
Customer Relations
Trader Joe's


Obviously they get a number of the "bring it back!" letters, and this was probably pretty automated, but still I am happy about the quick response.

I probably wouldn't have been nearly as happy if Tony hadn't convinced Micah to eat the "new waffles" though.

I'm still not happy with the change in price that I have to pay for Micah's breakfast (the new waffles are a bit more pricey), but it's not the huge amount that I would have to pay for them elsewhere. Still, it is probably time for Micah to be a bit more open with his eating habits anyway. Once we are over this hurdle, I think we will work on his obsession with taquitos...

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